Get to Know Us
Our Story
BIG CHANGES IN MARKETING
Over the last 10 years, digital marketing has vastly increased. With the rise of social media and the development of “smart tech”, marketing that is completely digitally based has led to a growing trend of brand activations that are, basic, one-size-fits-all packages run and worked by untrained workers and influencers who don't have any real knowledge or connection with a brand.
Many of the digitally-based marketing firms that have spread throughout the industry are inadequate and without any depth or specific details about the brand being represented. This trend has consistently produced unfocused and chaotic brand activations, events, and promotions. Instead of brands being able to connect directly with customers to create an emotional level of engagement, the customers often experience a blitz of light and sound that don't serve to form a lasting impression of the company or organization that hosted the branded event or experience.
ENTER, LOTUS MARKETING & PROMOTIONS FOUNDERS
The founders of Lotus Marketing & Promotions wanted to create experiential marketing experiences that awaken the basic drive within humanity to connect with one another. They wanted to present companies' and organizations' branding and messaging in a way that capitalizes on those interactions, creating lasting connections between the customer experience and the brand being represented.
While the founders welcomed the software-aided approach to developing business, assisting employees, and creating even more immersive customer experiences the way many companies were approaching the integration of digital and traditional marketing was producing poor results. They strongly felt there was a way to bring veteran and fledgling marketing methods together in a way that brought out the best of both. They accomplish this by pairing digital processes with a concentrated focus on customer service, training, product knowledge, and professionalism that is fortified with exemplary support from leadership before, during, and after activations, events, and promotions.
About
Transforming Brands
We perform thorough audits of each market we service and each brand we work with to understand the markets and the consumers most likely to engage with your brand. Our team knows that different customer bases enjoy different types of experiences and each brand is unique and deserving of a personalized plan that will boost their popularity and reach. Our knowledge of marketing in conjunction with consumer psychology allows us to have an edge when it comes to providing experiences that will grow your brand and customer base at all levels.